Express branding for gastro wine market Celbun, based in Chisinau, Moldova.
The concept of the store implies that you can both buy wines and snacks 'to go' or taste them on the spot. "Cel bun" translates from Romanian as "the best". This play on words in the naming is based on the fact that the store is located at the intersection of streets Alexandru Cel Bun and Alexander Puskin.
Branding style is built on humor and bright contrasting colors. A large number of branded stickers can be used in different situations. Using the branding stylistics it is easy to conduct situational marketing campaigns.
